GHYCZY x DEDAR
Ghyczy was proud to present their first kick-off event with DEDAR Milano during the first week of June 2021.
The week-long event was presented in the new GHYCZY showroom at Apt 526 in Amsterdam. Marloes Mourik, our Sales Ambassador, Felix Ghyczy, and Lorette Miller as the Brand Agent for DEDAR Milano had the unique opportunity to host enticing conversations and private viewings with a number of interior designers, architects, journalists, and the editor in chief from ELLE Decoration NL, Evelien Reich.
Every meeting provided us with fruitful and pragmatic exchanges, which provided ample opportunity for us to tell our GHYCZY story, and especially about Peter Ghyczy’s biographical story: from his family background, to his focus on technical solutions with his timeless designs. These viewings also provided us with the chance to centre a wide range of fabrics selected from DEDAR Milano, with the help of Lorette Miller. In effect, the focus of this event was to convey how every GHYCZY design is further elevated by the DEDAR upholstery, which showcases captivating DEDAR colour palettes and unexpected patterns.
We would like to personally thank everyone who came to visit our showroom, with which we had the chance to speak to us about our artisanal approach to every single GHYCZY design.
We look forward to welcoming more of you in Apt 529 for further conversations and future collaborations.